Eight years ago, Apple released the iPhone changed the way people use and see mobile phones. It had started the era of smartphones and Apple had the advantage of being the first. Without, however, your product closely followed by Google who came up with Android, the OS ‘free’ allowing users to design, code and write any type of application that wish to, and always many other elements that were absent in iOS.
Since then, he has followed the war between iOS and Android and the ongoing war is much more intense than before, thanks to the addition of Windows phone and a few more smartphone OS that have been developed over the years and have tried to eat the market share of Android and iOS.
The basis of the war:
When the iPhone was launched, many people complained of a very restricted environment given by Apple users. It was mainly because iOS does not allow you to copy songs without iTunes, does the iPhone not connect to other Bluetooth devices unless they are Apple and most importantly, there was no way a user can modify the system and make some modifications to make the experience better for himself.
These disadvantages of the iPhone, Google had the idea of Android and its operating system has been so free as it gets. Google Play Store is an environment where they can dwell even a new developer without having to shed dollars and the majority of students and other users who don’t want to spend too much money on their smart phones are Android users. The introduction of android brought a change in the entire landscape of the market, with the main focus goes to Apple and Google in a couple of years since its products were launched.
The war between these two giants of the market resulted in the Elimination of Blackberry and Nokia in the market since they could not adapt adequately to the changing trends. Microsoft did not move in the mobile segment as soon as I would have liked, but being a major player in the market of OS, Windows Mobile is another strong competitor that is gaining acceptance in the current scenario, according to reports by a prominent mobile application development company.
Current state of war:
Although many reports say that Android won the war, many suppliers of iPhone App Development to think otherwise. Reports submitted by various companies vary from region to region and after carefully analyzing everything that is being said about the current state of the war between the users of Android and iOS, you can see that the war has reached a stalemate where about 80% of Android users are retained while 78% of iPhone users are saved too.
Windows and other brands with its own operating system are not seeing any significant growth now and new users to Android and iPhone are mostly those who are migrating from Windows.
Therefore, nearly a decade in the war between the two mobile giants, we can finally say that the situation has stagnated since the last two or three years and there was no clear winner in this fight. We can expect to see a change in the future if any of the platforms in a massive change, but for now, the war is a bit cold and people are enjoying the peace.