Mobile devices such as the iPad and iPhone are one of the fastest growing internet user segments. These devices are increasingly able and can do many – if not all – of the things most people want to do on the internet.
That does not mean that they are replacing computers any time soon, that. While they are able to handle most of the same functions, there are some that are much more common. In this article we are going to see three of the greatest applications for mobile internet devices.
Search for information
Many people accessing your web site on a mobile device are looking for one of a small number of things:
-Telephone number of the company their
-Hours of operation
Basically, not looking for lots of information about its products, services and other things. They just want to get very specific information, and who want to quickly (often when they are on their way to visit their business).
For this reason it is important that your mobile website makes this information easy to find. It should be no more than one click from the home page, if not on that page itself.
The social media
Many people with these devices use to access websites such as Twitter and Facebook social media. For example, Facebook currently has more than 800 million active users and almost half of them access to the site from a mobile device on a regular basis.
Because mobile users are as active on these sites, you need to be sure that your business has a presence there. It will give you a very effective way to keep in touch with your customers and allow not only send information and promotions, but also interact with them directly.
Text messaging is not really a function related to internet, but the rapid growth in the smartphone market means more and more people carry devices that enable you to send and receive SMS or text messages.
You can use this to their advantage by having a strategy of SMS marketing for your business. You can send promotions and other information to customers via text message, which tends to have a rate much higher than read-email and other means.
When it comes to it, the more that has to be in contact with its customers, better the possibility that you will be the first company comes to mind when they are in need of products or services that you offer.